LIVE WITH CLARITY
We live in a time with increasing speed of change, with competitive markets relentless to capitalise and prevent disruption, and a generation of people that are socially aware, but crave authentic connection. When the rate of change is greater than our level of adaptability, it’s easy to get overwhelmed, and to lose clarity of self and purpose.
To level up in the external world, work needs to be done in your inner world. Your identity, thought process and ability to adapt is key to your success. You need someone who is objective, who will hold you accountable, and is dedicated to your growth, today.
Maxwell Now is a Performance & Life Coaching practice. Our mission is to equip executives, entrepreneurs and aspiring high performers, with the self awareness and skills, to level up in their lives and careers. We believe that a life lived with clarity, is a life lived to the highest human potential.

“Our life’s work must be a true expression of our strengths and highest values. Enjoy the experience of sharing your natural gifts, as it complements the needs of the world.”
Shahran Masood is a certified Performance & Life coach, and founder of Maxwell Now. Clients recommend his results oriented approach in creating shifts in awareness, simplifying the complicated, and mapping actionable steps to help people create the reality they truly seek – in life, career, and resilience.
He has 15 years experience in Human Resource operations and consulting, and has facilitated change management programs for individuals, teams and organisations – in start-up phase, with multi-national offices, and with operations of up to 4,000 people.
Today, he is purely coach focused, choosing to work exclusively in a 1-1 format, to help people explore and live their highest potential.